our mission

AudienceSunday July 27, 2008 at Yerba Buena Gardens

Mission Statement

The San Francisco Theater Festival (SFTF) produces an annual event held at Yerba Buena Gardens in both indoor and outdoor venues. The festival promotes the region’s many live-stage theaters to a broad and diverse audience, from small children to adults, and those with low income, in order to increase appreciation for, and build attendance to, the Bay Area’s culturally and artistically-varied theater groups.

Who We Are

The San Francisco Theater Festival is managed and run by a small group of volunteers. The board is similarly a small group that believes in the value of a large public event that celebrates live theater. At this point, there is no plan to hire paid staff. For 2007, approximately 60 volunteers were involved.

2008 Festival Staff

  • Bill Schwartz, Executive Producer
  • Jarrod Bailey, Production Manager
  • Alana Lowe, Consultant
  • Joy Liu, Volunteer Coordinator
  • Kelli McCusker, Production Coordinator
  • Geoffrey Grier, Community Outreach Director
  • Tatjana Greiner, Youth of the Bay Contest
  • Miriam Goodman, Publicity
  • Dana Harrison, Sponsorships/Advertising
  • Jennifer Kurtz, Production Coordinator
  • Scott Gelfand, Children's Program/The Buddy Club
  • Fred Anderson, Stage Host Coordinator
  • Debbie Mosk, Resources

SFTF Board of Directors

  • David Berman, Attorney
    Formerly managing partner of Berman Berkeley and Lasky. His experience includes entertainment law and management-labor law.
  • Barry Kushner, Investment Broker
    Vast experience in financial, investment and real estate negotiations.
  • Patricia Lund, Entrepreneur/Marketing Strategist
    Founder, senior partner, and executive in the public relations industry with special abilities in market strategy.
  • Miriam Goodman, Public Relations Agent
    Operates own agency and a specialist in publicity.
  • Bill Schwartz, Executive Director/Producer of the Festival has a varied background in business, science and the arts, including: engineering, founding and running a successful public relations agency focused on Silicon Valley, revival of the Eureka Theatre in San Francisco, and other event and theater activities.

Major Supporters: Kanbar Charitable Trust, George Marcus, Bernard Osher Foundation, Lane Family Charitable Trust, Walter & Elise Haas Fund, Wells Fargo Foundation, Zellerbach Family Fund, Target, Bill & Alice Russell Shapiro, LEF Foundation, William & Flora Hewlett Foundation, Fleishhacker Foundation, Forest City Development, Patricia Lund, Zeum, Kustov Associates Accounting, Martha Heasley Cox.

And Thanks to: monkeypuzzle studio (Rolf Mortenson), Teak Motion Visuals, Ken Ackerman, Video Arts, Business Wire, Tim Gaskin, California Bank & Trust, ProPiano, Trader Joes, Starbucks, Copy Station, Rainbow Grocery, CraigsList, Chevys, The Gap, Theatre Bay Area.

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ExaminerABC Channel 7zeumKGOSan Francisco Bay Guardian

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